In proportion to their notoriety, star athletes (and aspiring ones) run the risk of a different kind of celebrity on the social Web. Established student athletes have probably already learned this, hopefully not the hard way. "Post a photo of yourself on your own or someone else's Facebook page holding a beer at a party or engaging in some other objectionable behavior and you could find yourself a star on badjocks.com" (if that isn't a badge of honor for some kids), TMCnet.com reports. "Not to mention suspended or kicked off your team, even expelled from school. Post a racist or profane message that embarrasses yourself, your team and your university, and you could face similar punishment." One coach likens posting photos on profiles to getting a tattoo – post it and it becomes part of it. Sure, profile owners can delete photos, but there's no guarantee somebody else hasn't copied, pasted, or sent them elsewhere.