Online video’s huge numbers

This gives us a feel for how Web video-viewing happens to be coming along: Americans viewed more than 11.4 billion online videos for a total duration of 558 million hours this past July, comScore reports. Another way of looking at it: More than 142 million US Internet users each watched an average of 80 videos per viewer. A few more interesting findings:

* 75% of all US Net users viewed online video.
* The average viewer watched 235 minutes of video.
* 91 million viewers watched 5 billion videos on (54.8 videos per viewer).
* 51.4 million viewers watched 400 million videos on (7.8 videos per viewer).
* The duration of the average online video was 2.9 minutes.

As for kid stuff in this category, a snapshot from Disney: Its site's July video traffic – 186.7 million video streams – "broke its all-time online video record," the company announced, a 39% increase over June. Hmm, did it have something to do with school being out? Disney says it had a lot to do with High School Musical 3, the Jonas Brothers, and Miley Cyrus. [See also "Watch this video, parents."]

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