Millennials’ startup: Social change in a social-networking skin

By Anne Collier

Rizzarr founder & CEO Ashley M. Williams

Rizzarr founder & CEO Ashley M. Williams

“Our goal is to provide a positive, globally connected platform where both inspirational news and content from Millennials are shared” by both staff and users, says its founder, Ashley Williams. “My team and I want young people to use RIZZARR to uplift, encourage, and empower each other.” So instead of fighting negativity in social media, these young adults have decided to demonstrate the opposite, in keeping with what the research has been saying about millennials and with what aims to be a movement in a social networking skin.

It’s at the commercial end of what increasingly looks like a commercial-nonprofit spectrum of socially minded enterprise (as opposed to the old either-or construct), part of the “sharing economy” that author and economist Jeremy Rifkin says will be in full partnership with capitalism by mid-century.

RIZZARR and millennial projects at the nonprofit end of the “be the change” spectrum – such as, sponsoring girls’ education in developing countries and for “building confidence and self-worth in underprivileged children” – look like direct responses to Dr. King’s statement that “life’s most persistent and urgent question is, ‘What are you doing for others?’”

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Click below to listen to co-director Larry Magid’s CBS News interview with Rizzarr founder and CEO Ashley Williams

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