Is it a way for "cool girl" wannabes to vent their frustrations, does it teach them to bully, or does it simply entertain? Those are the questions reportedly surrounding a new mobile-phone game in Australia that's drawing international attention. Called "Coolest Girl in School," the game – quite an anomaly because designed specifically for girls – "invites young players to 'lie, bitch, and flirt your way to the top of the high school ladder'," reports Sydney-based SmartHouse magazine. It went on sale last week and the Australian Family Association called for it to be banned. The game was designed by Adelaide-based developers Holly Owen of Champagne for the Ladies and Karyn Lanthois of Kukan Studio, who said they were surprised by the pre-release international attention.