Adults spend 11 hour a day using electronic media

A recent study by Nielsen (as reported by Mashable) found that American adults spend about 11 hours a day consuming electronic media.  This comes four years after a study by the Kaiser Family Foundation got a lot of national attention when it reported that kids “8-18 year-olds devote an average of 7 hours and 38 minutes (7:38) to using entertainment media across a typical day or 10:45 when you account for multi-tasking.

Adult spending even more time than kids

It turns out that in the last quarter of 2013, American adults were spending even more time using electronic media than the kids were in 2010 (there are no updates to that Kaiser kids study).

Radio and TV still popular

A chart, created by Statistica, breaks it down by media type. Some may be surprised to find that TV (5 hours and 4 minutes) tops the chart, followed by radio at 2 hours and 46 minutes.  Smartphone use is now ahead of PC use.

Infographic: Americans Spend 11 Hours A Day With Electronic Media | Statista

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