Donna Karan's DKNY line and Sephora, the cosmetics store chain, will now be featured on the digital paperdolls site Stardoll.com. "Stardoll's rapidly growing Web site has a large audience of teen girls [6 million monthly visitors] who create Internet personas of themselves and spend hours dressing them up in fantasy costumes and socializing," Reuters reports. Before this they had to put up with fictional fashion labels. Though the clothing costs less in virtual life, there is a real-life cost: "Members pay $1 in US currency for 10 'star dollars' to spend on the site, and a virtual DKNY outfit of cargo pants, sequined tank top and pair of booties would cost 31 star dollars."
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NetFamilyNews – by Anne Collier
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Analysis & News – by Larry Magid
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