US tweens prefer to be online

US kids now prefer the Web to television, the New York Times reports. It cites research from search marketing firm DoubleClick Performics showing that 83% of US 10-to-14-year-olds spend an hour or more a day online, compared to 68% of children in the same age bracket who watch an hour or more a day of TV. Interesting note about social networking among members of this age group (most underage for popular social-network sites' Terms of Use): "Performics reported that some corners of the Internet were more popular with the children than others. While 72% of the children online belonged to a social networking site (usually MySpace), 60% of them said they rarely or never read blogs."


No comments yet.

Leave a Reply