It’s not quite live yet, but the marketing campaign has quietly begun, CNET reports. And it’s true to the core interest group of its earliest, pre-News Corp.-acquisition days: Before Facebook seriously began replacing it for teens in 2008, MySpace “had become a powerful music platform. If you were in the music business in whatever capacity, you had to visit the site regularly,” CNET says. Ad Age adds that “the company’s [record] label deals are still in place, and it scored a coup [last week], when judge ruled that Apple couldn’t trademark its music icon because it could confuse consumers with the one for Myspace.” You can preview it at New.myspace.com, which “features a slick video touting a service flush with photos, video, and music from young and beautiful people,” according to CNET. And it does look as if the site itself, if not all its users, will be beautiful. Designed by a digital agency in Brisbane, Australia, it doesn’t look like it’s anything close to the user self-expression tool that made the old MySpace so attractive to teens. This site seems to be aimed more narrowly and at an older demographic – not that that ever stopped teens, but if it offers an experience that’s less customizable, which was a key differentiating factor in 2005-’08, it will need to catch up to and surpass relative “newcomers” to the media-sparing space Spotify (partnered with Facebook) and YouTube with its huge music-video category. So it’ll be fun to watch how MySpace the sequel does! [For a little background and context, see "MySpace's PR problem"http://www.netfamilynews.org/?p=28338 (Feb. 2009).]
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NetFamilyNews – by Anne Collier
- What are we really seeing in the social media fishbowl?
- Spoiler alert: Kid loves teaching Twitter to Dad
- At the IGF: Youth participation = greater youth e-safety
- Enabling peer protection: Knowledge is empowerment
- Millennials’ changing social media use: Survey
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- Dealing with the nasties online
- Leadership in bullying prevention and so much more
Analysis & News – by Larry Magid
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- IGF attendees complain about censorship in Turkey while some advocate it for youth
- Internet Governance Forum topics include human rights, network neutrality and child protection
- Protecting children online needs to allow for their right to free speech
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- Why Google (and Facebook) should admit kids under 13
- As Ferguson struggles, Georgia teens create app to rate police departments
- Tech can make driving dangerous, but also safer