Parents and teens aren't the only ones dealing with MySpace's image. Advertisers and MySpace itself are too. Last week the big story was MySpace as a corporate citizen. This week, a snapshot of where MySpace is as a business too – somewhere between "the chaos that is comfortable to many MySpace residents and the neatness that appeals to consumer product companies [advertisers]," as the New York Times put it. Just as in the corporate citizenship space, where MySpace has to strike a balance between keeping youth safe and sending them all to another site in the US or overseas without the safety precautions MySpace does have in place, so it juggles the "chaos" of customization that users love and advertisers hate (or that scares advertisers seeking association with a squeaky clean or at least predictable ad environment). The story illustrates the multidisciplinary challenge of a medium largely produced by its users. By multiple "disciplines," I mean parenting, marketing, copyright law, law enforcement, education, constitutional law, and so on. Advertisers and parents used to be able to count on media that the media companies, the content producers – not the consumers – controlled. Now the medium for advertisers' messages and parents' young content producers and socializers is a mix, some of it "professional content" owned and controlled (somewhat) by the media companies but most of it owned and produced by its own consumers (even the professional content gets sliced, diced, mixed, and mashed up by the Web's young producers). And the experiment grows, as MySpace moves from being a social site and a record label to being an incubator for Web startups. For details, check out this latest snapshot of a very complex picture at the Times.
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NetFamilyNews – by Anne Collier
- Zooming in on social norms (sidebar)
- Beginning of the end of #purge, revenge porn or social cruelty?
- For our kids & ourselves: Presence in a digital age
- Manage Net risk but focus more on opportunities: Researchers
- Proposed ‘rightful’ framework for Internet safety
- Social media in Saudi schools … sort of
- Textbook case of what NOT to do in teen sexting cases
- Breadth of videogames’ benefits to kids may surprise
Analysis & News – by Larry Magid
- Don’t let stalkers or abusers and creeps track your phone’s location
- Let’s stop persecuting ‘Auschwitz selfie girl’ for smiling at a camera
- EFF launches free Privacy Badger for Firefox and Chrome to block hidden trackers
- Privacy and security tips for newly-minted college students
- Google to stop labeling apps with in-app purchases as ‘free’
- Home automation and ‘Internet of things’ is great — but think about privacy and security
- Time for public to weigh in on ‘net neutrality’
- The ‘real world’ is a lot more dangerous than cyberspace