Tag Archives | market research

The why of the Facebook research fracas & what it calls for

Wondering about the “Facebook Emotional Manipulation Study” so much in the news these past few days? If so, you’re not alone. What’s causing this firestorm? Consumer research is nothing new, and we all know academic research certainly isn’t. There are some aspects of this that are very different, however, and so cause a great deal […]

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Mobile learning & edugames taking off worldwide

Whether it’s the chicken or the egg – the device or the edugames – fueling the growth isn’t completely clear, but “tablets are proliferating everywhere across the planet,” said Sam Adkins, head of research for market research firm Ambient Insight, at the Serious Play Conference in Redmond, Wash., last week. He was referring to mobile […]

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