Its appeal is both local and international. USATODAY offers a snapshot of how social networking is doing around the world, and even though US-based services have been expanding internationally for some time, most are doing so in a "local" (or national and regional way) with a lot of local competition (such as Mixi.jp in Japan, Naseeb in Pakistan, StudiVZ in Germany, and SkyRock.com in France). "This year, MySpace is opening operations in Russia, Turkey, Poland and Portugal, among others" and is in 9 of the "top 10 Internet markets," USATODAY reports. Though Facebook says it's the exception in not launching separate sites for individual countries, look at its growth outside the US: "In September 2006, 7% of Facebook's 10 million active users were outside the USA; today, 60% of its 63 million active users are." There are good business reasons for this growth: "About 80% of the world's estimated 1.2 billion Internet users are outside the USA," USATODAY adds, and " half the $40 billion online advertising market is." The numbers are pretty amazing. According to comScore MediaMetrix figures USATODAY cites, this past November, there were 173.5 million social networkers in the Asia-Pacific region, the No. 1 in this category of Web use; that's a 50% increase over the figure for November 2006. But look at the increase for the Middle East/Africa, the 5th-biggest social-networking region in the article's chart: 23.8 social-networking users and a 69% increase over a year ago.
NetFamilyNews – by Anne Collier
- A positive, insightful new book for schools on bullying
- Students called heroes in this 6th-grade class
- In the face of school violence, what do we default to?
- Popularity: The other kind of vulnerability
- FB & Oculus VR: The potential of a virtual-reality platform
- What’s (importantly) different about Snapchat
- We ‘like’ faces in social media: Study
- Yik Yak update: How the app came to geo-fence off US schools
Analysis & News – by Larry Magid
- Facebook’s ‘Nearby Friends’ feature: What you need to know
- Identity theft a problem from cradle to grave — Kids most vulnerable
- How to protect your family from Heartbleed security flaw (slideshow)
- Beware of Heartbleed inspired phishing scams
- Are sites you use vulnerable to Heartbleed security flaw?
- Microsoft ends support of Windows XP: Machines highly vulnerable to security risks
- The evolution of online safety: Lessons learned over 20 years
- Safety through mindfulness: Watch ‘The Science of Character’