This is advertising that in some case kids (or their parents) possibly unthinkingly pay to see. And – they're on an unlimited-text-messages – it's probably a good idea for everybody to be aware of. As the St. Petersburg (Fla.) Times reports in "Retailers know texting is the totally best way to reach teens," "sale alerts, fashion tips and sweepstakes giveaways" have definitely moved from email to cellphones. " JCPenney, surfer/skate shop Tilly's and Beall's department stores all text-messaged sale alerts and offered downloadable ring tones and cell phone games as part of their back-to-school promotions this year." The Times says that "just around the corner" are ad techniques like stores sending text-message special offers to their "club members" who pass by with GPS-enabled phones and store signs with bar codes that, when captured with a shopper's picture phone, provide full sale info on the phone by text or voice. On the other hand, MediaPost.com reports that US 12-to-17-year-olds "are not particularly receptive to mobile ads. In fact, the relative simplicity of their phones and the fact that nearly 70% of teens need their parents to pay the bill … makes them poor campaign targets."
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NetFamilyNews – by Anne Collier
- Zooming in on social norms (sidebar)
- Beginning of the end of #purge, revenge porn or social cruelty?
- For our kids & ourselves: Presence in a digital age
- Manage Net risk but focus more on opportunities: Researchers
- Proposed ‘rightful’ framework for Internet safety
- Social media in Saudi schools … sort of
- Textbook case of what NOT to do in teen sexting cases
- Breadth of videogames’ benefits to kids may surprise
Analysis & News – by Larry Magid
- Safety, security and privacy risks of fitness tracking and ‘quantified self’
- Don’t let stalkers or abusers and creeps track your phone’s location
- Let’s stop persecuting ‘Auschwitz selfie girl’ for smiling at a camera
- EFF launches free Privacy Badger for Firefox and Chrome to block hidden trackers
- Privacy and security tips for newly-minted college students
- Google to stop labeling apps with in-app purchases as ‘free’
- Home automation and ‘Internet of things’ is great — but think about privacy and security
- Time for public to weigh in on ‘net neutrality’