This is advertising that in some case kids (or their parents) possibly unthinkingly pay to see. And – they're on an unlimited-text-messages – it's probably a good idea for everybody to be aware of. As the St. Petersburg (Fla.) Times reports in "Retailers know texting is the totally best way to reach teens," "sale alerts, fashion tips and sweepstakes giveaways" have definitely moved from email to cellphones. " JCPenney, surfer/skate shop Tilly's and Beall's department stores all text-messaged sale alerts and offered downloadable ring tones and cell phone games as part of their back-to-school promotions this year." The Times says that "just around the corner" are ad techniques like stores sending text-message special offers to their "club members" who pass by with GPS-enabled phones and store signs with bar codes that, when captured with a shopper's picture phone, provide full sale info on the phone by text or voice. On the other hand, MediaPost.com reports that US 12-to-17-year-olds "are not particularly receptive to mobile ads. In fact, the relative simplicity of their phones and the fact that nearly 70% of teens need their parents to pay the bill … makes them poor campaign targets."
Safer Internet Day 2105
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- The policy of student data privacy
- News & views from ConnectSafely: April 23, 2015
- Cyberbullying is not a joke: Celebrities and public figures can make a difference
- Facebook’s Scrapbook encourages photos of children, but think before you post
- Pew Survey: Reports of Facebook’s demise among teens greatly exaggerated
- Should I worry about my teens texting?
- Chromebooks & Google Apps appeal to schools & consumers
- Raising digital kids: 10 tips for improving parent-teen relationships
- Setting screen-time limits – for parents
- Digital Trust Foundation seeking proposals on digital abuse programs
- Parent bullying: The one-upper society
- What is the best way to introduce screen media to our three-and-a-half-year-old?
- Internet Explorer had a long and important life, but it’s time to move on
- Seven good smartphone security habits