This is advertising that in some case kids (or their parents) possibly unthinkingly pay to see. And – they're on an unlimited-text-messages – it's probably a good idea for everybody to be aware of. As the St. Petersburg (Fla.) Times reports in "Retailers know texting is the totally best way to reach teens," "sale alerts, fashion tips and sweepstakes giveaways" have definitely moved from email to cellphones. " JCPenney, surfer/skate shop Tilly's and Beall's department stores all text-messaged sale alerts and offered downloadable ring tones and cell phone games as part of their back-to-school promotions this year." The Times says that "just around the corner" are ad techniques like stores sending text-message special offers to their "club members" who pass by with GPS-enabled phones and store signs with bar codes that, when captured with a shopper's picture phone, provide full sale info on the phone by text or voice. On the other hand, MediaPost.com reports that US 12-to-17-year-olds "are not particularly receptive to mobile ads. In fact, the relative simplicity of their phones and the fact that nearly 70% of teens need their parents to pay the bill … makes them poor campaign targets."
NetFamilyNews – by Anne Collier
- New Facebook policy targets guns, other regulated items
- Google’s new learning tool that learns
- The flap over Talking Angela the chatbot app
- About the worldwide ‘selfie’ phenomenon
- How technology will improve the well-being of young adults
- Calling our children narcissists on ‘a sociopathic scale’: Really!?
- Nothing complicated about this: Read ‘It’s Complicated’!
- Teens’ own (wise) perspectives on life with social media
Analysis & News – by Larry Magid
- Smartphones that promise user privacy
- Author danah boyd on why teens and social media are ‘complicated’
- Security experts at RSA decry government hacking
- In defense of Internet safety education
- ‘Neknominate’ is a stupid and potentially deadly online dare game
- Confessions of a binge viewer
- People who suffer from so-called ‘game addiction’ have other problems
- U.S. Safer Internet Day focused on potential, positives and problems too