Just another sign of how our world and use of media are changing, and how “video-fied” we’re all getting: Ad Age‘s subhead for its review of last year’s top “print” apps was “App Revenue Suggests Readers Want ‘Bells and Whistles’ Like Video and Interactivity.” To make articles more “accessible” to readers, magazine designers used to call for lots of “entry points” for readers – and not just “eye candy,” but charts and subheads and quotations pulled out of the text. Now the articles are increasingly on screens (like iPads and Kindles), and “entry points” are audio and video elements. Text has far from lessened in importance, especially on phones, but it’s having to share its space more and more with video. Sure, reviewers look at whether or not the app actually works (doesn’t crash), downloads fast, and can be easily navigated, but more and more they’re looking for “rich media enhancements.” Meanwhile, comScore’s latest figures on video showed that 183 million, of 85.9%, of US Internet users watched online videos (40.9 billion of them) in November “for an average of 20.5 hours per viewer.” The digital media researchers also say that 85.9% of US Internet users viewed online video, and “the total US Internet audience viewed 40.9 billion videos” that month. I think what all this says is that the rest of us are catching up with our kids – they don’t have a monopoly on digital video viewing.
NetFamilyNews – by Anne Collier
- Students called heroes in this 6th-grade class
- In the face of school violence, what do we default to?
- Popularity: The other kind of vulnerability
- FB & Oculus VR: The potential of a virtual-reality platform
- What’s (importantly) different about Snapchat
- We ‘like’ faces in social media: Study
- Yik Yak update: How the app came to geo-fence off US schools
- Smart safety: YouTube’s ‘neighborhood watch program’
Analysis & News – by Larry Magid
- Identity theft a problem from cradle to grave — Kids most vulnerable
- How to protect your family from Heartbleed security flaw (slideshow)
- Beware of Heartbleed inspired phishing scams
- Are sites you use vulnerable to Heartbleed security flaw?
- Microsoft ends support of Windows XP: Machines highly vulnerable to security risks
- The evolution of online safety: Lessons learned over 20 years
- Safety through mindfulness: Watch ‘The Science of Character’
- Adults spend 11 hour a day using electronic media