Instead of "don't try this at home," this is more along the lines of "don't try this at work" – universities and other organizations trying to attract youth with videos on YouTube. It's tricky. For one thing, they kind of need to do this to counteract some of the less-than-savory images of schools being uploaded to YouTube and other video-sharing sites by the students at those schools – images of students engaging in various forms of school-policy violation, for example. In effect, schools are following the advice of experts on reputation management online: get proactive, put up a positive presentation of yourself so that what the search engines index will be what you say about yourself and not what others put up about you that's not so nice. The problem is, slick and 100% positive marketing videos by organizations are generally not what attract the big traffic numbers at YouTube (that's an understatement). In other words, as the Washington Post puts it, "like a parent trying to seem cool, sometimes the efforts are painful to watch." But wait, there's hope. Some schools are being smart, as for example, in "sponsoring contests urging students to create videos that show what they love about the school." Check out the article for more examples.
NetFamilyNews – by Anne Collier
- Risk implications of kids going mobile: Research
- A positive, insightful new book for schools on bullying
- Students called heroes in this 6th-grade class
- In the face of school violence, what do we default to?
- Popularity: The other kind of vulnerability
- FB & Oculus VR: The potential of a virtual-reality platform
- What’s (importantly) different about Snapchat
- We ‘like’ faces in social media: Study
Analysis & News – by Larry Magid
- Anonymous apps and services are not synonymous with ominous
- Facebook’s ‘Nearby Friends’ feature: What you need to know
- Identity theft a problem from cradle to grave — Kids most vulnerable
- How to protect your family from Heartbleed security flaw (slideshow)
- Beware of Heartbleed inspired phishing scams
- Are sites you use vulnerable to Heartbleed security flaw?
- Microsoft ends support of Windows XP: Machines highly vulnerable to security risks
- The evolution of online safety: Lessons learned over 20 years