The Australian Workers Union is marketing itself to youth by establishing a presence in Facebook, Australian IT reports. Though union leaders say its profile will get more sophisticated, for now "users can add the ‘Proud AWU Supporter’ application to their profile pages to obtain the organisation's latest news feeds." Version 2.0 will let users "interact directly" with the union, which says it wants to differentiate itself from most unions, which "generally ignore new forms of communication."
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NetFamilyNews – by Anne Collier
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