Of mobile social networking: Survey

This is a pretty digitally advanced group (active mobile social-networking users aged 16-52), and itsmy.com was surveying 15,000 of its own users, but the findings from this big early-adopting group are pretty interesting if you wonder about mobile social networkers habits: 95% of those in the US and 96% of UK ones "already use the mobile as the main means of communication with their beloved ones," and 42% never used a social site designed for computer screens," and 42% never used a social site designed for computer screens, reports itsmy parent GOFRESH, based in Munich, Germany. Other key findings: the average users is surfing 160 mobile Web pages a day, and heavy users "log in up to 10 times a day for up to 2.5 hours" to write and check messages, find out where their friends are and what they're doing "at this very moment," or upload photos and videos to their itsmy pages. More than 90% said that if they had "reasonably priced flat rates," higher network speeds, and faster phones with longer battery lives, they would increase their mobile Web use. But despite current high prices, "even the current economic situation does not stop most of them from using the mobile Web: "only 1/3 of all respondents tend to reduce their mobile online time to save money."


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