It may well have come up in your household because Pinterest.com – the photo-focused social network service that started in 2008 – seems to have gone viral all of a sudden. Unique visitors to Pinterest.com grew 400% last fall, CNN reports, calling it “2012’s hottest Web site.” Why so viral now? FastCompany suggests it’s 1) the exponential-growth factor (what I pin gets “re-pinned” by my followers, whose stuff gets re-pinned by their followers with a Twitter-like re-tweeting snowball effect), plus 2) Pinterest having figured out better than anyone how to host people’s passion for collecting stuff. If you’re wondering what the site is like, well, the name suggests pins on a bulletin board – the physical kind, not the electronic kind of pre- and early Web 1.0 days. It’s like a social scrapbook, because FastCompany has one expert describing it as a tool for creating “collages of personal happiness.” Also kind of the anti-Facebook, as in “a refuge from relationship status, check-ins at restaurants, or pictures of kids.” These analysts make it sound like a cross between Twitter (brief bursts of public posting), Facebook, and an escape from them both – but still social media. It has also been called “a reddit for women,” referring to the social news site reddit.com. Unlike at Facebook and Twitter, “97% of Pinterest’s Facebook fans are women,” Geekosystem reports, citing AppData. To say we’re seeing yet more social-media market segmentation is to state the obvious. The site is also reportedly quite addictive. People had New Year’s resolutions about cutting back on Pinterest, FastCompany reports.
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NetFamilyNews – by Anne Collier
- What are we really seeing in the social media fishbowl?
- Spoiler alert: Kid loves teaching Twitter to Dad
- At the IGF: Youth participation = greater youth e-safety
- Enabling peer protection: Knowledge is empowerment
- Millennials’ changing social media use: Survey
- Heard of Twitch? Amazon has!
- Dealing with the nasties online
- Leadership in bullying prevention and so much more
Analysis & News – by Larry Magid
- UN bringing child rights into the digital age
- IGF attendees complain about censorship in Turkey while some advocate it for youth
- Internet Governance Forum topics include human rights, network neutrality and child protection
- Protecting children online needs to allow for their right to free speech
- It’s time for schools to upgrade both technology and pedagogy
- Why Google (and Facebook) should admit kids under 13
- As Ferguson struggles, Georgia teens create app to rate police departments
- Tech can make driving dangerous, but also safer