How YouTube stardom works

Of course "stardom" on the social Web is different from mass-media stardom. Take bands in MySpace, for example – fame is more dispersed but intimate. Artists are closer to their fans, who do the real marketing (in a "viral," word-of-mouth way that has a lot more influence than the polished but less personal marketing of a record label). Income is different too – coming in more in piecemeal fashion over time – but a living can be made, sometimes after big media companies or agents notice an artist's amazing fan base. So, it appears, will it go for two funny guys in Madison, Wisc. Their eight-part series "Chad Vader: Day-Shift Manager" is one of YouTube's "biggest hits, having been viewed more than 19 million times since its debut in July 2006" and this year they, Matt Sloan and Aaron Yonda, were "among the first performers recruited by YouTube’s new professional partnership program, paying content providers a portion of the site’s ad revenue," the New York Times reports. But a key takeaway – if your child has aspirations of YouTube stardom – is "don't try it for the money," which seems to describe Matt and Aaron, according to Times writer David Callender. Check out the article to see why.


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