Critical thinking is user (not just consumer) protection in this age of information overexposure. The FTC seems to agree. It just launched Admongo.gov, a virtual world and Web site to help kids 8-12 decode the code the ads all around them in a very mobile digital media environment, to get their “ad-ucation,” as the Federal Trade Commission puts it. It’s a great resource for any media-literacy teachers working with students in grades 4-6 on recognizing deconstructing advertising. As it says on the teachers’ page, the free curriculum is designed to “help kids learn to ask three key ‘critical thinking’ questions when they encounter advertising: Who is responsible for the ad? What is the ad actually saying? [and] What does the ad want me to do?” Says reviewer Steve Smith in MediaPost.com, “Just when you are about to dismiss Admongo.gov as another misfire [another "Duck & Cover" campaign of the federal government], it actually starts to feel interesting, if not fun.” Media Post says the game makes the important points that ads are baked into just about everything, from T-shirts to texts, and there’s a difference between entertainment and advertainment. That’s on the lower levels. Then the game takes users to higher levels in Admongo that explain “the nitty-gritty of targeting and how ads find the right person at the right place and at the right time.” Smith encountered a technical glitch at mid-level, but the FTC knows about it, and I know those guys. I’m sure they’re fixing it. There’s also a text and video version that works well for anybody, including families working on media literacy, an increasingly important topic these days!
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NetFamilyNews – by Anne Collier
- At the IGF: Youth participation = greater youth e-safety
- Enabling peer protection: Knowledge is empowerment
- Millennials’ changing social media use: Survey
- Heard of Twitch? Amazon has!
- Dealing with the nasties online
- Leadership in bullying prevention and so much more
- Kindness really could be going viral! Just look…
- More clarity on teens’ ‘Am I pretty?’ videos
Analysis & News – by Larry Magid
- UN bringing child rights into the digital age
- IGF attendees complain about censorship in Turkey while some advocate it for youth
- Internet Governance Forum topics include human rights, network neutrality and child protection
- Protecting children online needs to allow for their right to free speech
- It’s time for schools to upgrade both technology and pedagogy
- Why Google (and Facebook) should admit kids under 13
- As Ferguson struggles, Georgia teens create app to rate police departments
- Tech can make driving dangerous, but also safer