Global SN growth: Study

The Philippines has been dubbed "the social networking capital of the world" by a CNET blogger citing a new 29-country survey by Universal McCann called "Wave 3." The country only has 15% Internet penetration, but 83% of those Net users have social-networking accounts, adds Inquirer.net in the Philippines. The vast majority of those social-networking accounts are at Friendster.com. Following the Philippines are Hungary (where 80% of Net users use social sites), Poland (77%), and Mexico (76%). In other key findings, "the Philippines also has the highest percentage of users (86%) who have uploaded photos in these social networks, ahead of China (73%), Mexico (72%) and Brazil (70%); and 98% of Filipino Net users have watched videos on YouTube, tops in this category too, ahead of Mexico and Brazil. The world's top 5 social sites, according to the Universal McCann survey, are MySpace (with 32.3%), Facebook (22.5%), Blogger (15.7%), Baidu (15%), and QQ (14.6%). [There is no direct link to the Wave 3 survey in the Universal McCann site, so click on the study in the upper-right-hand corner.]


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