FTC’s new campaign about ads for kids

Not only is the Federal Trade Commission reviewing advertising aimed at children in the coming year, it’s looking at “Internet-selling techniques” and teaching kids how to think critically about them, MediaPost reports. The full program will also include reviews of “food marketing to children and adults” and “green marketing and privacy matters and better coordination with sister agencies, especially the Food and Drug Administration.” In the mix will be some media-literacy teaching tools for 8-to-12-year-olds. The campaign will include “in-school and library programs aimed at teaching kids how to recognize and analyze advertising,” among them a game for Web and cellphone and curricula developed with Scholastic magazine that teach “why, where, and how commercial messages are constructed and placed.”


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