Retailers like JCPenney, Sears, and Kmart hook us by suggesting we send them a text for special sales and discounts, the Washington Post reports. But while “Sears and Kmart promoted a mobile app that allows shoppers to order merchandise and have it shipped to a nearby store [and] American Eagle gave away free smartphones to anyone who tried on jeans … many retailers are still waiting to see whether mobile shopping will pay off after the novelty wears off.” [They've gotta be researching the sophistication and staying power of mobile retail in Japan, from where I just returned!] Here are some early-adopter numbers on US mobile retail from Deloitte which the Post cites: some 29% of consumers saying they’ll use their phones to “power through their back-to-school shopping lists”; about 38% of them intending to check prices via their phones; and 30% looking for discounts that way. It helps that, according to Nielsen, some 25% of US cellphone users have smartphones, up from 16% last year. Last year’s $1.2 billion mobile shopping market in the US last year is certainly fueling some serious experimentation too, according to the Post.
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NetFamilyNews – by Anne Collier
- About our strange way of understanding teen sexting
- Zooming in on ‘screentime’ (this time with more precision)
- Protecting student privacy calls for student participation
- So-called Snapchat hack & the question of where to place trust
- Why defining ‘bullying’ is important for schools
- Does digital downtime fix FOMO?
- Powerful lessons for preventing bullying & cyberbullying
- Mobile rules in the US now too
Analysis & News – by Larry Magid
- Digital Trust Foundation seeking proposals regarding online privacy, safety and security
- Why cybersecurity is patriotic and humanistic
- National Cyber Security Month: Why cyber security matters to everyone
- High school kids show strong support for First Amendment
- UN bringing child rights into the digital age
- IGF attendees complain about censorship in Turkey while some advocate it for youth
- Internet Governance Forum topics include human rights, network neutrality and child protection
- Protecting children online needs to allow for their right to free speech