Retailers like JCPenney, Sears, and Kmart hook us by suggesting we send them a text for special sales and discounts, the Washington Post reports. But while “Sears and Kmart promoted a mobile app that allows shoppers to order merchandise and have it shipped to a nearby store [and] American Eagle gave away free smartphones to anyone who tried on jeans … many retailers are still waiting to see whether mobile shopping will pay off after the novelty wears off.” [They've gotta be researching the sophistication and staying power of mobile retail in Japan, from where I just returned!] Here are some early-adopter numbers on US mobile retail from Deloitte which the Post cites: some 29% of consumers saying they’ll use their phones to “power through their back-to-school shopping lists”; about 38% of them intending to check prices via their phones; and 30% looking for discounts that way. It helps that, according to Nielsen, some 25% of US cellphone users have smartphones, up from 16% last year. Last year’s $1.2 billion mobile shopping market in the US last year is certainly fueling some serious experimentation too, according to the Post.
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NetFamilyNews – by Anne Collier
- Zooming in on social norms (sidebar)
- Beginning of the end of #purge, revenge porn or social cruelty?
- For our kids & ourselves: Presence in a digital age
- Manage Net risk but focus more on opportunities: Researchers
- Proposed ‘rightful’ framework for Internet safety
- Social media in Saudi schools … sort of
- Textbook case of what NOT to do in teen sexting cases
- Breadth of videogames’ benefits to kids may surprise
Analysis & News – by Larry Magid
- Safety, security and privacy risks of fitness tracking and ‘quantified self’
- Don’t let stalkers or abusers and creeps track your phone’s location
- Let’s stop persecuting ‘Auschwitz selfie girl’ for smiling at a camera
- EFF launches free Privacy Badger for Firefox and Chrome to block hidden trackers
- Privacy and security tips for newly-minted college students
- Google to stop labeling apps with in-app purchases as ‘free’
- Home automation and ‘Internet of things’ is great — but think about privacy and security
- Time for public to weigh in on ‘net neutrality’