Study has good news for social Web safety Print E-mail
August 10, 2007
A new study finds that 96% of online teens use social networking, yet the vast majority have never had an unknown adult ask them for personal information.

by Anne Collier
August 2007

In releasing its study "Creating & Connecting: Research & Guidelines on Online Social - and Educational - Networking" this month, the National School Boards Association added some balance to the public discussion about safety on the social Web. The 10-page report is just as useful to parents as it is to educators. Conducted for the NSBA by Grunwald Associates, the study found that…

These days US 9-to-17-year-olds are spending almost as much time on the social Web (about 9 hours/week) as they are watching TV (about 10 hours/week), and for many that online activity is "highly creative."

"Overall, an astonishing 96% of students with online access report that they have ever used social-networking technologies, such as chatting, text messaging, blogging, and visiting online communities, such as Facebook, MySpace and services designed specifically for young children, such as Webkins and the chat sections of Nick.com," the NSBA reports. Interestingly, one of the most common topics of conversation in all this online communicating is education itself (about 60% of social networkers talk about this and 50% specifically about schoolwork). Grunwald surveyed, students, parents, and school district leaders for this study.

As for those creative online activities, the NSBA and Grunwald found that:

* 32% of online students share music
* 30% share videos
* 24% photos (22% their own photos or artwork)
* 12% are updating/decorating their Web pages
* 30% have blogs
* 16% create and share virtual objects such as puzzles, houses, clothing, and games
* 14% create new characters at least weekly
* 10% contribute to online collaborative projects.

Unprecedented key finding
Interestingly, the survey found that students who are "nonconformists … are on the cutting edge of social networking, with online behaviors an skills that indicate leadership among their peers." They're "significantly heavier users of social networking sites" - 50% of them are producers and 38% are editors of online content. These students, the study found, are "significantly more likely than other students" to be "traditional influentials," "promoters," "recruiters," "organizers," and "networkers."

Fewer risks than expected
"Study: Fears over kids' online safety overblown" is the headline on ArsTechnica.com's report on the NSBA study. It "suggests strongly … that the overwhelming majority of kids have never had an unknown adult ask them for personal information." And there's a big discrepancy between students' actual experience with risk, as they reported it to the researchers, and school perceptions. More than half of US school districts (52%) say students providing personal information online has been "a significant problem," while "only 3% of students say they've ever given out their email addresses, screennames, or other personal info to strangers." The School Boards Association ends the report calling on schools to "reexamine their social-networking policies." It's important to have such policies, it says, but students may learn online safety and responsible online expression better "while they're actually using social-networking tools." [The ArsTechnica piece includes a link to the complete study in pdf format.]

Related link
PC World on the study: "Report Refutes Claims of Social Networking Dangers" http://www.pcworld.com/article/id,135687-c,techindustrytrends/article.html

 
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