| Online video's huge numbers |
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| Written by Anne Collier |
| September 11, 2008 |
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This gives us a feel for how Web video-viewing happens to be coming along: Americans viewed more than 11.4 billion online videos for a total duration of 558 million hours this past July, comScore reports. Another way of looking at it: More than 142 million US Internet users each watched an average of 80 videos per viewer. A few more interesting findings:
* 75% of all US Net users viewed online video. As for kid stuff in this category, a snapshot from Disney: Its Disney.com site's July video traffic - 186.7 million video streams - "broke its all-time online video record," the company announced, a 39% increase over June. Hmm, did it have something to do with school being out? Disney says it had a lot to do with High School Musical 3, the Jonas Brothers, and Miley Cyrus. [See also "Watch this video, parents."] |